Plus is the name of the new sneaker and outerwear project that is born from the skills of an important screen-printing company, Seritarget, which works with the major luxury brands. As the logo says, Plus wants to bring that added value that supplements ‘Made in Italy’ sneakers through sophisticated screen-printing techniques that allow both shops to order customised models and, at a later stage, consumers to create their own footwear. Plus is, thus, a contemporary art workshop in state of constant evolution, where painting, flocking and laminated effects, combined with the creativity of the design office, create an alchemical mix with a strong visual impact.
